Sharing science effectively: Know your audience and speak their language

Monday, February 5, 2018
Hyatt Regency New Orleans
New Orleans, LA 

This workshop covered common challenges researchers have when presenting science. Speaker Dennis Meredith provided scientists with tips on how to identify their audiences, how audiences perceive and process information, techniques for engaging lay and professional audiences, and meeting the information needs of specific audiences through presentation skills and informative slides.

Presentation highlights

Public view of science – how audiences’ attitudes toward scientists influence communications

How to talk to a lay audience – techniques for engaging non-technical audiences in a talk about science

How to reach your audience – more techniques for engaging audiences, specifically how to approach an oral presentation differently than an academic paper

Start with a story – how storytelling engages listeners’ brains

Text tips for presentation slides – techniques for crafting audience-friendly slides

You are your own best visual aid – tips for interacting with an audience

Improving slides—‘Say cow, see cow’ – using graphics to create engaging and informative slides
Designing graphs for slides – creating graphs that can be easily seen and understood in a large room

Tips for becoming a ‘Jedi writer’ – techniques to improve written scientific communication

Instructor: Dennis Meredith

Dennis Meredith’s career as a science communicator has included service at some of the country’s leading research universities, including MIT, Caltech, Cornell, Duke and the Universities of Rhode Island and Wisconsin. He has worked with science journalists at major newspapers, magazines, and radio and TV networks and has written well over a thousand news releases and magazine articles on science and engineering over his career. He develops and conducts custom-tailored, hands-on workshops for groups seeking to enhance their communication skills, both professional and lay-level. He has developed workshops for researchers at universities, research foundations, and government agencies and laboratories.

View the flyer here.

Questions? Please contact Monica Wilson with UF/IFAS Sea Grant monicawilson447@ufl.edu (727) 553-3516.

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